92 Degree Espresso

SEARCH ENGINE OPTIMISATION CAMPAIGN

All things Cars!

In a competitive market of 4X4 car accessories, Offroad Industries came to Reform Digital to stand out from the pack with a paid ads strategy that could improve their sales and also build a brand in an outdated space. With only 6 months under our belt, the team were able to produce:

Increase Organic Traffic
Increase Organic Enquiries
Decrease in Bounce Rate

The Client

Founded in 2012, 92 Degree Espresso have been about living and breathing all things coffee. The vision, born from the realisation that it shouldn’t be so hard to find ethically-sourced, premium coffee at corporate events and other functions, has naturally gained momentum as our coffee cart story grew. Their baristas are industry-trained by some of the best in the business and understand the science of coffee – from bean to cup.

The Brief

The brief was simple – 92 Degress Espresso were eager to reclaim the online presence they had only a few years ago and to do this through best practice SEO implementation. 92 Degree Espresso’s founder has a background in I.T and can spot “digital fluff” from a mile away, so having a prominent strategy and identifying the major opportunities was the first step.

The next step was ensuring that organic traffic would improve by a minimum of 40% in the first 6 months and to do all implementation with User Experience front of mind.

The Campaign

After some initial keyword research, Reform Digital got to work on an extensive range of On-Page optimisations to help target the highest volume and most relevant keywords in this space. A content strategy was put in place and the ground work had already been done with a great work of blog content already provided on the website.

Next was a strategy to diversify the backlink profile and increase page authority across the board, to compete with some of the other players in the game. A combination of outreach, business listings and some PR pieces ensured a large uptick in website authority, which would help build the founation of this campaign. 

The Results

It took much less than 6 months to achieve the 40% organic traffic increase that was outlined in the brief an d a whopping 82% organic traffic increase was achieved in this time period instead. This is due to 4 of the major keywords now being ranked on page 1 of Google. Along with more relevant traffic, organic enquiries were improved by 55% and this has had business booming at the start of 2021.

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